What I do
NOT JUST A PDF
The Whole Darn Thing
A logo leads to packaging leads to merch leads to a launch campaign. Most indie brands need all of it, and most studios only do part of it. I built this package to cover the full arc of what you actually need, from the first sketch to the finished product on the shelf or a successful grand opening (or both!).
I'm here to be your creative accomplice. I help build the thing and stay through launch. This is a phased engagement that can take up to 3 months or more. It all depends on what we’re building.
FOUNDATIONS
We will work together to clarify what your brand stands for, who it’s for, and what makes it different.
Output: Positioning brief and creative direction
VISUAL IDENTITY
Logo suite, typography, color palette, tone of voice
Output: A starter brand guideline book
MAKE IT REAL
Graphic design for your hero product line. Art files prepped for printer or vendor
Output: Print-ready files and your product ready to ship
ACTIVATE
Merch, launch materials, social templates, signage and whatever your launch demands
Output: Custom assets for a successful launch
BRAND STEWARDSHIP
Ongoing support after handoff for line extensions, new packaging, campaigns and whatever surprises pop up.
Output: Your brand, alive and thriving
Sound good?
PROOF
Second Chances Mfg.
Brand identity, packaging, merch and website. A strong example of the potential of an end-to-end partnership.
A La Carte Offerings
Visual Identity
For founders without one yet, or rebrands of one that's outgrown the business.
What you get: Positioning, logo suite (primary, secondary, marks), typography and color systems, brand guidelines, useable assets to get you started
See it IRL: Grassroots Cannabis
Packaging
The retail shelf is a battlefield for attention. Don’t let your hard work get lost in the wall of sameness.
What you get: graphic design, press-ready files, vendor and printer coordination, product photography, your sketch turned into reality
See it IRL: Anthem
Merch & Apparel
Bands, brands, brews and weed. Merch people actually wear ( and not just for yardwork).
What you get: concept art and art development, apparel and accessory design, print ready files, my choice vendors (if you don’t have your own)
See it IRL: Merch Highlights
Custom Illustration
The thing that makes the rest of the work stand out. Editorial, packaging, murals, posters, mascots.
What you get: concept sketches and direction, final illustration in the format of your choice, usage rights and source files, bragging rights
Testimonials
“Jason is the definition of the “ride or die” teammate. Always ready to dive headfirst into any challenge, whether it’s concepting or production design—and always doing so with positivity, professionalism, and a deep sense of ownership.”
Stephanie Marcone
Senior Project Manager, Curaleaf“He’s that rare kind of collaborator who not only brings top-tier creative thinking but also follows through reliably, thoughtfully, and on time. You know when you hand something off to Jason, it’s going to come back better than you envisioned.”
David Leung
710 Holdings, Founder