The owner of Second Chances Mfg. had an idea to create tote bags and other soft goods entirely out of recycled materials. No greenwashing - the real deal. There was a basic logo and website but no real identity. They came to me to “fix the logo” but the project ended up turning into an entire brand refresh. New logo, new typography, merch, stickers, a new website and a fresh identity to start building a brand on.