Second Chances Mfg.

A young woman sitting on a skateboard on a concrete ledge at a skate park, with skateboarding gear nearby. She has long, wavy red hair and is wearing fishnet tights, striped socks, a yellow sweatshirt with a cartoon eye design, and shorts. The background features trees and a clear sky.

CLIENT:

Second Chances Mfg.

Visual Identity design
Website design
Packaging desigsn

Day Still Photo

Visual Identity Design
Packaging Design
Merch Design
Website Design

ROLES:

Day Still Photo

COLLAB:

The owner of Second Chances Mfg. had an idea to create tote bags and other soft goods entirely out of recycled materials. No greenwashing - the real deal. There was a basic logo and website but no real identity. They came to me to “fix the logo” but the project ended up turning into an entire brand refresh. New logo, new typography, merch, stickers, a new website and a fresh identity to start building a brand on.

Brand Development

A logo for a company called 'Second Chance Reincarnated Manufacturing' features a stylized device with a pink, beige, and black color scheme, with the company name encircling the device and the establishment year 2025. The background is black.
A logo for a company called 'Second Chance Reincarnated Manufacturing' features a stylized device with a pink, beige, and black color scheme, with the company name encircling the device and the establishment year 2025. The background is black.
Bright orange background with Barbie-themed stickers, including a pink and black Barbie head outline and a black badge with a pink Barbie head and the text "Second Chances".
Bright orange background with Barbie-themed stickers, including a pink and black Barbie head outline and a black badge with a pink Barbie head and the text "Second Chances".
A close-up of two product tags from Second Chances, a company that makes recycled goods for witches, dreamers, and seekers of renewal, with stylized designs and detailed product information on a black background.
A close-up of two product tags from Second Chances, a company that makes recycled goods for witches, dreamers, and seekers of renewal, with stylized designs and detailed product information on a black background.
A graphic design featuring a stylized sunflower with the words "CONCERNED SHARK" arranged around a pink shark face in the center.
A hand holding tarot cards fanned out on a blanket with a logo that reads "Second Chances reopening incarnated manufacturing." The person appears to be a child wearing dark clothing with a logo on it. There is a black pouch with the same logo and text on the blanket.
A hand holding tarot cards fanned out on a blanket with a logo that reads "Second Chances reopening incarnated manufacturing." The person appears to be a child wearing dark clothing with a logo on it. There is a black pouch with the same logo and text on the blanket.
A collection of vintage cameras, film containers, and a cloth bag with a sunflower and 'Second Chances' logo, laid on patterned fabric.
A collection of vintage cameras, film containers, and a cloth bag with a sunflower and 'Second Chances' logo, laid on patterned fabric.
A stylized illustration of a potion bottle with a black liquid inside and the words 'Second Chance' around a target symbol on it, set against an orange background.
A stylized illustration of a potion bottle with a black liquid inside and the words 'Second Chance' around a target symbol on it, set against an orange background.

Website Design

Merch

Custom Illustration + merch = “Hell yeah.”

Second Chances Mfg. didn’t just want a brand; they wanted cool merch with real art. No stock art. Not just a logo on a tote bag. Something unique to claim as their own. This is how custom illustration can set your merch apart.