Some client relationships outlast job titles, company names, and even the companies themselves. My work with Grassroots Cannabis started in 2018. At the time the “corporate office” was a converted shed behind a real estate office. As the sole art director I helped build the Grassroots brand from the ground up, was present for the first retail product delivery, and stayed through the brand's evolution, a landmark acquisition by Curaleaf in 2020, and everything that followed. Seven years. Two company names. One continuous creative partnership. This is what that looks like.

The Curaleaf era involved developing and executing campaign creative concepts, limited edition product drops, illustrating dozens of strain icons, relaunching the brand with fresh look, and more.